Some recent work (only public projects are shown)

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Wedding Paper Divas e-commerce (AJAX/DHTML web, e-commerce)

Wedding Paper Divas (a division of Tiny Prints) is a print-on-demand wedding stationery company known for its modern designs and extensive customization options. The goal of this project was to make the e-commerce experience as elegant and streamlined as the invitations.

I did an extensive redesign of the product pages, the customization flows, shopping cart and checkout. The customization flows use animation, rollovers, and live previews to make customizations WYSIWYG without requiring too many clicks. Users are using a sophisticated web application without realizing it.

Many of these design patterns were carried over to Tiny Prints. The redesigned flows have been a huge success.

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Xumii social networking/chat client (Mobile, J2ME, Social networking & chat)

Xumii is a J2ME social networking aggregation and instant messaging/chat client for Java-capable phones. It not only allows Xumii members to instant message, post, view profiles, share content and call each other, but also allows for live data feeds from your friends on networks such as Facebook, AIM, Yahoo, and MySpace.

I helped define and refine the initial set of functionality, and created a foundation of user interaction patterns and flows for this app. This app is dense with phone keypad shortcuts, and put the 5-way and softkeys to good use.

The tricky thing about J2ME is that each manufacturer and phone has different UI conventions, screen sizes and fonts.

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Rearden Commerce search patterns (AJAX web, e-commerce)

Rearden Commerce is a business-to-business marketplace for companies that have negotiated special deals with service providers such as airline, hotels, and shipping. Rearden takes these deals and connects it with business rules, roles, and identities to manage, facilitate and monitor business-related employee expenses.

I was brought in to define a target search engine user experience for employee travel shopping. The search not only melded the most useful features of existing search engines but also introduced new UI patterns specific to this business-to-business application.

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Lexar Touchguard application design (Windows application paired with hardware)

The data you place on Lexar's Touchguard USB thumbdrive is protected by your fingerprints. Working with Metadesign, I created a user-friendly interface step the user through registering their fingerprints and encrypting/decrypting their data.

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Bank of the West resdesign (Marketing web site)

Bank of the West needed to modernize their online presence. Each division had it's own web site with a different look, URL, and loads of wordy marketing-speak.

Working with Liquid Studio, I researched the bank's services, marketing needs and customer requests, and created a single cohesive site user experience that made the bank's services clear and easy to access based on each user's individual needs, be it personal banking, farm loans, church lending, or commercial banking.

Clear organization, concise writing and clean visual design not only helped with browsing but also reinforced customer trust in the bank itself. A side note, the redesign made bank employees proud to use the site as a marketing tool.

This site was nominated for a Webby.

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Yahoo! Mobile Marketplace mobile e-commerce (Web and Mobile e-Commerce)

In 2005, Yahoo! was catching the wave of mobile ringtone, game and wallpaper downloads.

My first big mobile application, this project was tough because there were so many difficult aspects to the project: Handoff between web and mobile. SMS ordering. WAP ordering on hundreds of handsets, each with slightly different browser capabilities. This project required serious research, learning, and heavy designing. Fortunately, I had help from several great European Yahoos where their mobile e-commerce efforts were several years ahead of our own.

This multi-channel application allowed users to select compatible content, authenticate their phone against their Yahoo! account, make purchases via web, SMS or WAP and have the file delivered to their handset.

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